WHY FACEBOOK?
Size – Facebook is the world’s largest marketplace – with 2.2 billion users!
Targeting – Facebook lets you target these users through using paid advertising. You can target your audience by location, age, gender, interests and other factors.
Costs – Facebook advertising is affordable. The average Facebook ad costs just £1.82 per 1000 impressions. You can set and control your own budget everyday so you don’t face unexpected marketing costs.
Measurement – Facebook helps you measure your results by tracking the performance of ads, including which ads led to most donations.
Unfortunately, most charities do not have the knowledge, skills or time needed to effectively exploit Facebook Ads for fundraising.
Our work is divided into 7 parts.
1) Strategy – At the beginning we will go through a discovery period, so we can find out more about your goals, your programmes, beneficiaries and your target audience.
2) Configuration – We setup the technical side of the campaign related to the website and donation processing.
3) The Creative – Our team of experts will take care of the whole creative process by piecing together what works for your market and determine what imagery and copy will get the best results from your audience.
4) Targeting – Facebook have created some incredible ways to find your target audience on their platform. Our aim would be to use the right targeting tools to get your ads placed in-front of the right people who will support your cause.
5) Optimising the adverts – Once we have created a strategy, found your audience, created adverts, we then start running the campaign. After this we focus on ‘optimisation’ through ‘improving’ ads by figuring out how we get more people to click on them.
6) Scaling your campaign – We will increase ad spend incrementally, get more reach, split test ads, find new audiences, try new ad types and improve upsells, all which will significantly improve the ROI.
7) Email retargeting – We will identify and re-target those people who went onto the donate page however did not donate.